Creating Economy: Enterprise, Intellectual Property, and the Valuation of Goods

Barbara Townley · Philip Roscoe · Nicola Searle

2019년 1월 · Oxford University Press

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Creativity is at the vanguard of contemporary capitalism, valorised as a form of capital in its own right. It is the centrepiece of the vaunted 'creative economy', the creative industries, and is increasingly a focus of public policy. But what is economic about creativity? How can creative labour become the basis for a distinctive global industry? And how has the solitary artist, a figment of the romantic thought, become the creative entrepreneur of twenty-first century economic imagining? This book offers a fresh approach to this topic within the creative industries through a focus on intellectual property. It follows IP and its associated rights (IPR) through the creative economy, showing how it shapes creative products and configures the economic agency of creative producers. IP helps to manage risk, settle what is valuable, extract revenues, and protect future profits. It is the central mechanism in organising the market for creative goods. Most importantly, it shows that IP/IPR is crucial in the dialectic between symbolic and economic value on which the creative industries depend; IP/IPR hold the creative industries together. This book is based on a detailed empirical study of creative producers in the UK, extending the sociological studies of markets to an analysis of the UK's creative industries. In doing so, it makes an important, empirically grounded contribution to debates around creativity, entrepreneurship, and uncertainty in creative industries, and will be of interest to scholars and policymakers alike.

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Barbara Townley is Emeritus Professor, School of Management, University of St Andrews. She received her doctorate from the London School of Economics, and previously taught at the universities of Lancaster, Warwick, Alberta Canada, and Edinburgh. Widely published in European and North American journals in management and organization studies, her work has been reprinted several times. At St Andrews she was Director of the Creative Industries Institute, leading an innovative Masters programme and, supported by ESRC, AHRC, and RCUK grants, researching various aspects of the creative industries. Philip Roscoe is Reader in Management at the School of Management, University of St Andrews. He is interested in markets and organizing. He holds a PhD in management from Lancaster University, an MPhil in medieval Arabic thought from the University of Oxford, and a BA in theology from the University of Leeds. He has published in leading sociology and management journals, and is committed to communicating ideas to a broader audience; in 2011 he was one ten winners of the inaugural AHRC BBC Radio 3 'New Generation Thinkers' scheme, and his book I Spend Therefore I Am was published by Viking in 2014. Nicola Searle is an economist specialising in Intellectual Property, with a focus on the Creative Industries. Her book Economic Approaches to Intellectual Property was published by Oxford University Press in 2016. She is a Senior Lecturer at the Institute for Creative and Cultural Entrepreneurship at Goldsmiths, University of London, where she holds an EPSRC Digital Economy Fellowship.