The key question that this book addresses is: How far would the Olympic coverage fall into the patterns of representation that have come to dominate Olympic reporting and what would China, as a discursive subject, bring to these patterns?
This book was previously published as a special issue of Sport in Society.
D. P. Martinez is Reader in Anthropology with special reference to Japan at the department of Anthropology, SOAS.
Kevin Latham is a senior lecturer at the School of Oriental and African Studies, University of London. His recent research has focused on Chinese media with particular attention to journalism, new media, the Beijing Olympics, consumption and consumerism.