Sobre aquest llibre
Most people think that Selling is telling. Telling everyone how great the product is. This was the Snake Oil Salesman’s special skill. He could talk for hours. He didn’t even take a breath!
It was all about what he wanted. And all he wanted was your money. There is a slight problem with this model. It doesn’t work. The Snake Oil Salesman is a thing of the past. Dead. There is a better way.
Long live the Sales Partner! This satirical yet practical account of personal sales encounters offers an array of techniques for:
It was all about what he wanted. And all he wanted was your money. There is a slight problem with this model. It doesn’t work. The Snake Oil Salesman is a thing of the past. Dead. There is a better way.
Long live the Sales Partner! This satirical yet practical account of personal sales encounters offers an array of techniques for:
• Rationalising success and failure
• Improving your self-confidence
• Focusing on your client’s interests
• Seeing selling as a problem-solving exercise
• Quantifying and reporting client issues
• Proposing solutions that have a high chance of success
Selling isn’t telling. It’s about partnering with your clients to build trust and help them achieve their objectives.
Sobre l'autor
Bernard Jones has been working in sales for over 20 years and taught thousands of people around the world how to sell. His sardonic humour and self deprecating style brings a stark reality to the world of selling: it’s not easy out there, but there are some good tools to use to give yourself the best fighting chance. This book is one of them.
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