тАв Rationalising success and failure
тАв Improving your self-confidence
тАв Focusing on your clientтАЩs interests
тАв Seeing selling as a problem-solving exercise
тАв Quantifying and reporting client issues
тАв Proposing solutions that have a high chance of success┬а
Selling isnтАЩt telling. ItтАЩs about partnering with your clients to build trust and help them achieve their objectives.
Bernard Jones has been working in sales for over 20 years and taught thousands of people around the world how to sell. His sardonic humour and self deprecating style brings a stark reality to the world of selling: itтАЩs not easy out there, but there are some good tools to use to give yourself the best fighting chance. This book is one of them.