Juan Moises de la Serna was born in Malaga, Spain. Clinical Hypnosis expert, he has a MSc in Neurology and Behavioral Biology and a PhD in Psychology, he was recognized by the International Biographical Center (Cambridge, UK) as one of the top 100 health professionals in the world in 2010. He has an extensive teaching experience in several universities both in Spain and abroad, and a solid training in didactics and teaching methodology, with a growing interest in their application with new technologies. He’s dedicated part of his life to the study and research of human behavior, digging into the inquietudes and motivations that make us achieve our objectives and goals. This scientific knowledge is complemented by the experience he has acquired during his time as a psychotherapist. He has vastly published his research through his writer career, with contributions in conference proceedings, articles in scientific journals, book chapters and specialized books; besides having a wide collection of essays and informative texts, earning him several international literary prizes for them.