Developing New Products and Services: Learning, Differentiation, and Innovation

Lawrence Sanders

okt 2011 · Business Expert Press

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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

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Lawrence Sanders was born in Brooklyn, New York on March 15, 1920. He graduated from Wabash College, Crawfordsville, Indiana, in 1942 and served in the Marine Corps from 1943 to 1946. After years of working as an editor for a number of magazines, including Mechanics Illustrated and Science and Mechanics, Lawrence Sanders wrote and published his first novel, The Anderson Tapes (1970), at the age of 50 which won the Edgar Award for Best First Mystery Novel from The Mystery Writers of America. It was made into a film in 1971, as was The First Deadly Sin (1973). Sanders died February 7, 1998