The difference of strategy formulation in small and large firms

Diana Ruthenberg

Sept. 2009 · GRIN Verlag

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Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, University of Plymouth, course: Bachelor Abschlussjahr, language: English, abstract: This report aims at explaining the differences between the strategy formulation of small and large firms, by examining major factors directly influencing the management and the strategy formulation within a firm. This analysis indicates that strategy formulation in large firms is a very formal process handled by top executives especially dedicated to this process. Small firms in contrast often suffer from a lack of resources and managerial skills. As a result, in small companies, the importance of strategy is often underestimated and not worked out with sufficient accuracy. This leads to a company’s performance often remaining under its market opportunities.