Diana and Beyond: White Femininity, National Identity, and Contemporary Media Culture

Raka Shome

oct 2014 · University of Illinois Press

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The death of Princess Diana unleashed an international outpouring of grief, love, and press attention virtually unprecedented in history. Yet the exhaustive effort to link an upper class white British woman with "the people" raises questions. What narrative of white femininity transformed Diana into a simultaneous signifier of a national and global popular? What ideologies did the narrative tap into to transform her into an idealized woman of the millennium? Why would a similar idealization not have appeared around a non-white, non-Western, or immigrant woman?

Raka Shome investigates the factors that led to this defining cultural/political moment and unravels just what the Diana phenomenon represented for comprehending the relation between white femininity and the nation in postcolonial Britain and its connection to other white female celebrity figures in the millennium. Digging into the media and cultural artifacts that circulated in the wake of Diana's death, Shome investigates a range of theoretical issues surrounding motherhood and the production of national masculinities, global humanitarianism, transnational masculinities, the intersection of fashion and white femininity, and spirituality and national modernity. Her analysis explores how images of white femininity in popular culture intersect with issues of race, gender, class, sexuality, and transnationality in the performance of Anglo national modernities.

Moving from ideas on the positioning of privileged white women in global neoliberalism to the emergence of new formations of white femininity in the millennium , Diana and Beyond fearlessly explains the late princess's never-ending renaissance and ongoing cultural relevance.

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Raka Shome is a media, communication, and cultural studies scholar. She has held faculty appointments at the London School of Economics, Arizona State University, the University of Washington, and served as the 2011-12 Inaugural Harron Family (Visiting) Endowed Chair of Communication at Villanova University.