About this ebook
How the social sector can raise money, create social change, advocate a cause and engage with people.
Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world.
The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good.
Gaurav Shah,
Founder & Director, Indian School of Development Management
An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world.
Priya Naik,
Founder & CEO, Samhita Social Ventures
This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago.
Kishore Kher,
President & Trustee, Kherwadi Social Welfare Association
Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world.
The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good.
Gaurav Shah,
Founder & Director, Indian School of Development Management
An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world.
Priya Naik,
Founder & CEO, Samhita Social Ventures
This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago.
Kishore Kher,
President & Trustee, Kherwadi Social Welfare Association
About the author
Suman Srivastava believes he was put down on earth to be a teacher. He excels in taking complex concepts and explaining them in a simple and practical way. He has done guest lectures or taught courses in the IIMs at Ahmedabad, Bangalore and Khozikode, ISB Hyderabad, Indian School of Development Management (ISDM) Noida, and several management institutes around the country. Besides he conducts numerous workshops and training programs for organisations in the social as well as the corporate sectors. Suman studied economics in SRCC, Delhi, and management at IIM, Ahmedabad & IMD, Lausanne, Switzerland. He then spent 24 years in the advertising industry, before becoming a marketing consultant. His consultancy, Marketing Unplugged, recently celebrated its tenth anniversary. He has been involved with the social sector for the last 15 years, and currently holds formal advisory roles in Apnalaya, Danamojo, ISDM, Samhita Social Ventures, Symantak Foundation, Vanashakti and Whiteboard. He has also been involved with over two dozen other organisations in the social sector.
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