Adam Alterย is an associate professor of marketing at New York University's Stern School of Business. He is the author of theย New York Timesย bestseller,ย Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave,ย and has written for theย New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post,ย andย Popular Science,ย among other publications.