Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide

· Sold by HarperCollins Leadership
4.6
10 reviews
eBook
304
Pages
Eligible

About this eBook

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.

As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.

Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.

In Duct Tape Marketing, you will learn how to:

  • turn your marketing efforts into a lead generation machine
  • create long-term plans for your business’s continual growth
  • implement marketing strategies that make your business thrive

Plus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.

Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Ratings and reviews

4.6
10 reviews
Kevin Jacob Galea
30 September 2013
This book has opened my mind and shown me how to lay out a plan like stepping stones to where I want to go.
2 people found this review helpful
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Trần Vương
27 October 2020
Sách rất hay! Công ty Môi Trường Đức Tâm đã mua về cho nhân viên của mình tham khảo và học hỏi thêm để có thể cải thiện được công việc hiện tại
1 person found this review helpful
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Anil Das
6 December 2020
AAA
1 person found this review helpful
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About the author

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

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