Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs

Andy Kessler

Feb. 2011 · Verkoop deur Penguin

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How entrepreneurs find the next big thing-and make it huge.

The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble?

Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled.

Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as:

? Eat people: Get rid of worthless jobs to create more wealth for everybody
? Create artificial scarcity for virtual goods
? Trust markets to make better decisions than managers

Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat?

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Andy Kessler is a former hedge fund manager turned author of Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs, How to Kick Ass On Wall Street, and The End of Medicine: How Silicon Valley (and Naked Mice) Will Reboot Your Doctor. Kessler’s book Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score was a New York Times Business Bestseller. He regularly writes about technology and markets.