How to Use Marketing Techniques to Get a Great Job: Your Key to a Great Career
About this ebook
Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish.
This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!
About the author
Ed Barr has taught thousands of people over a 25-year career at Carnegie Mellon University (CMU) in Pittsburgh, PA, USA, where he currently teaches and coaches computational finance majors to communicate better when they take jobs on Wall Street.Before beginning his career at CMU, he served as a marketing executive in both for-profit and not-for-profit companies for over 20 years, including chief marketing officer at iCarnegie, a CMU for-profit. As a marketing professional, he conducted business in Brazil, Colombia, China, India and the US.He has taught in China, India, Amsterdam, London, Kazakhstan, Mexico and Panama. He has taught corporate executives and staff at Cognizant, an IT service company with over 200,000 employees and Cinepolis of Mexico. He has also taught professional writing, business communication, marketing, negotiation, and strategy.
