Consumer Economics: Issues and Behaviors, Edition 4
About this ebook
This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, and marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves.
Highlights in this new edition include the following:
- New case studies and critical thinking projects to encourage students to develop their critical thinking skills through analyzing consumer issues.
- Expanded coverage of social media and the impact of social influence on consumers.
- Revised consumer alerts: practical advice and guidance to help students make smart consumer decisions.
- A companion website with PowerPoint slides for each chapter.
Fully updated, this textbook is suitable for students studying consumer sciences—what works, what does not, and how consumers are changing.
About the author
Elizabeth B. Goldsmith is Professor Emerita in the College of Human Sciences at Florida State University and Research Affiliated Faculty in the College of Liberal Arts and Human Sciences at Virginia Tech University, USA. She is a Fulbright Scholar, awarded grants from Stanford University, the Smithsonian, and Duke University, and has served as Domestic Policy Advisor for the White House and as advisor on bankruptcy education for the US Department of Justice.
