Elmer Wheeler (1903-1964) was America’s No. 1 sales consultant and personality builder. Author of the famous statement—”don’t sell the steak—sell the sizzle”—Mr. Wheeler told people how to step up their personal effectiveness for many years through his Elmer Wheeler Sales Training Institute, his lectures, articles in leading magazines, and popular self-help books. These include: How to Sell Yourself to Others, Tested Sentences That Sell, Sizzlemanship, How to Make Your Sales Sizzle in 17 Days, and The Fat Boy’s Book—the most widely read diet-humor book in America.