Enterprise Architecture As Strategy: Creating a Foundation for Business Execution

Jeanne W. Ross · Peter Weill · David Robertson

ago 2006 · Harvard Business Press

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Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution—an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show you how.

The key? Make tough decisions about which processes you must execute well, then implement the IT systems needed to digitize those processes. Citing numerous companies worldwide, the authors show how constructing the right enterprise architecture enhances profitability and time to market, improves strategy execution, and even lowers IT costs. Though clear, engaging explanation, they demonstrate how to define your operating model—your vision of how your firm will survive and grow—and implement it through your enterprise architecture. Their counterintuitive but vital message: when it comes to executing your strategy, your enterprise architecture may matter far more than your strategy itself.

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Jeanne W. Ross is Principal Research Scientist, MIT Sloan Center for Information Systems Research (Columbus, OH). Peter Weill is Director of CISR & MIT Sloan Senior Research Scientist, Massachusetts Institute of Technology (Cambridge, MA). David Robertson is Professor of Technology and Strategy at IMD International (Lausanne, Switzerland).