Entrepreneur to Author: 5 Steps to Writing and Publishing a Nonfiction Book That Builds Your Authority and Grows Your Business
Despre această carte electronică
They’re losing deals to the competition,
getting ignored by the media,
and missing out on partnerships
that could change the trajectory of their business.
Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now.
In Entrepreneur to Author, you’ll learn:
The secret to a book strategy that’s in lock-step with your business strategy
How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book
Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out.
If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.
Despre autor
SCOTT A. MACMILLAN is a Canadian author, entrepreneur, and speaker, and is the President and Executive Publisher at Grammar Factory Publishing.
Born in Ottawa, Ontario, Scott has more than twenty years' experience in Media and Strategy, with global consulting firm Boston Consulting Group (BCG) and as Head of Strategy for Rogers Media and brings a unique perspective to entrepreneurial publishing: strategic insight and business acumen.
Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management, where he served as the President of the Entertainment and Media Association and earned a major in Management Consulting and a minor in Strategic Management.
He continues to be involved in the global start-up community, actively providing strategic advice to founders working at the intersection of media, technology, and entrepreneurship.
Scott lives in Toronto with his wife, Alisia, and their son, Matthew.
