Entrepreneurship: Venture Initiation, Management and Development, Edition 2

George Vozikis · Timothy Mescon · Howard Feldman · Eric W Liguori

груд. 2014 р. · Routledge

Про цю електронну книгу

The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book.

Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.

Про автора

George S. Vozikis Chaminade University of Honolulu and Reighard Chair of Management (ret.) California State University, Fresno Timothy S. Mescon Columbus State University Howard D. Feldman University of Portland Eric W. Liguori California State University, Fresno