Focusing on psychological perspectives and proposing a new theoretical approach to help understand why individuals behave the way they do, both in work and non-work contexts, Ethnos Oblige offers readers a new perspective to reconsider ethnicity. Taking as its primary focus management practices based on extensive empirical evidence from primary and secondary data gathered from across Africa, the book investigates the cultural context through the lens of different ethnic groups, and the lingering effects of colonial legacy as manifested in post-colonial behaviors across differing industrial and cultural sectors.
Dr. Zoogah presents revelatory findings on the drivers of ethnic identity and related contingencies, as well as suggestions for organizational implications for employee relations, organization behavior, institutional entrepreneurship and overall business strategy.
Baniyelme D. Zoogah, PhD, is Associate Professor of Management at the McMaster University, Hamilton, Ontario, Canada. He is founding executive, and current President of the Africa Academy of Management (AFAM). His research focuses on the development of competencies of individuals, groups, organizations, and nations. Currently, his research is Africa-centered Management, Strategic followership, and Corporate environmental sustainability.