O ovoj e-knjizi
A "what" and "how" guide for managers who do not have a formal background in finance, this book equips them to perform their tasks more effectively and efficiently. It describes the application of concepts of finance in the decision-making of operating managers. The book follows a simple, non-technical language in explaining the concepts of finance. The text is divided into three parts : Part I on Financial Analysis deals with profit and loss statement, financial ratios and funds flow statement. Part II on Cost Analysis is devoted to a discussion on the concepts of cost, utility of costs in decision making, and profit planning and control. Part III on Funds Management explains the techniques of fund allocation, working capital management, and financial planning and policy. This book is made reader-friendly by its lucid presentation of topics and by adopting a practical situational approach in solving problems. Besides practising operational managers, all those preparing for professional examinations would find this book to be of enormous help to them. The book is also suitable for students of business management.
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