About this eBook
Fashion Unraveled offers an inside look into the operations of a small fashion design business. This book offers tips, tools of the trade and valuable insight into the industry. This acts as a guide for developing a customer, market and collection. The book introduces the reader to sourcing and production, as well as explains marketing concepts. Whether the reader is an entrepreneur, designer, student or craftsperson, this book will guide one through the business implementation process. Fashion Unraveled introduces an in-depth look at creating a costing model, solid pricing and realistic budgeting. Fashion Unraveled is user friendly and was designed for the creative mind. Chapters are laid out with definitions and web links located in the sidebars of the book for ease in use. The second edition features over 400 pages of information transforming this into the "must read" resource for every designer entrepreneur. This book offers a new case study feature, following a small fashion business through their business launch, including their business plan. Fashion Unraveled also features several designer interviews, including a Q&A with British designer Timothy James Andrews and couturier Colleen Quen.
About the author
Jennifer Lynne Matthews-Fairbanks studied at the Fashion Institute of Technology in NYC and graduated in 1999 with a specialization in intimate apparel. Over the years, Lynne has participated in numerous fashion events, won several awards and has been a mentor for many up and coming designers. Jennifer instructed at the Fashion Institute of Design and Merchandising for nine years and owned a clothing design business for 11 years.
For the past 6 years, Jennifer has been on the sourcing and development side of the fashion business. Her current projects include an introductory pattern drafting book and several sewing patterns.
Jennifer's experiences have helped her create her educational books in design, pattern making and business. Her books are being used at universities worldwide. In addition to her books, she has release several videos and tutorials on many of the topics covered in her books.
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