关于此电子书
These pages show you how to infuse integrity into your business and why it is so essential to success. You will learn not only the responsibilities you have to your employees, to your customers, and to society in general, but also why you must fulfill these responsibilities to remain competitive. In short, you’ll learn how to do the right thing in business, and how to do it the right way.
From Force for Good you’ll learn:
The one principal concern of business (Hint: it’s not profit)The particular virtues you must have to run a good businessWhat natural law is and how it applies to businessThe 3 elements of business integrityThe 4 core principles of Catholic social doctrine that render even very competitive businesses humaneThe 6 things you must consider when making ethical decisionsThe 10 steps you must take now to develop integrity in your businessThese helpful pages include, as well:
Scriptural support for Catholic Social Doctrines related to businessDozens of quotes from papal encyclicals about businessMany real-life examples from real businesses, successful and notPlus, much more to make you a better person and your business a better business!
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作者简介
Dr. Brian Engelland is Associate Dean of the School of Business and Economics, the Edward J. Pryzbyla Chair of Business and Economics, and Ordinary Professor of Marketing. He teaches market research, market strategy and other marketing electives in support of the BSBA and MSBA degrees. Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Later, he became president of a marketing consultancy agency, Engelland and Associates, which helped clients successfully introduce new products and services.
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