From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation

Vivek Wadhwa · Ismail Amla · Alex Salkever

2020 թ. հոկ · Berrett-Koehler Publishers

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“This timely book reminds us that innovation is agnostic about where it's created.”
—Satya Nadella, CEO, Microsoft

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more.

Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.

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Vivek Wadhwa has been researching and teaching technology development and innovation for over a decade at leading universities such as Stanford, Duke, Harvard, and Carnegie Mellon. He is a regular keynote speaker and has been a globally syndicated columnist for the Washington Post and a contributor to publications such as the Wall Street Journal, Fortune, MarketWatch, and the Hindustan Times. Ismail Amla is chief growth officer of Capita. He is responsible for overseeing innovation efforts at Capita and both internal and client-facing transformation efforts globally.