About this ebook
Market and Competitive Intelligence (MCI) is the process of enhancing marketplace competitiveness through a greater understanding of a firm’s competitive environment as well as leveraging the capabilities of preparedness for the future.
What if you could:
- Spend more time creating forward-looking actionable intelligence, thanks to smarter tools?
- Collaborate better and develop hypotheses that can be tested and validated by data analysis?
- Become more in line with future market expectations as predictions are more accurate?
- Use human analysis to put information into context, ask relevant questions, and create the best algorithms for machines?
“This book digs deep into the challenges and opportunities of how to succeed with technology platforms for market and competitive intelligence.”
The authors draw on their extensive experience and real-life cases to present their “Garden of Intelligence” framework. These insights will make your organization healthier and more fit to reap the benefits of opportunities and handle disruptions in the future.
“With this book, we aim to bring intelligence into the future and the future into intelligence.”
About the author
Gabriel Anderbjörk is CEO of Inzyon and a true innovator and entrepreneur within the fields of Information Management, Knowledge Management, and Enterprise Intelligence. Since his role as corporate director of CI at telecommunications vendor Ericsson, his professional experience spans more than 25 years and includes numerous major projects worldwide.
Jesper Ejdling Martell is CEO of Comintelli and a highly experienced Competitive Intelligence (CI) professional, having worked in the field since 1996 at which time he managed the corporate Business Information Centre at telecommunications vendor Ericsson. Over the years, Jesper has served as a trusted advisor in CI-related matters for various multinational organizations.
