Gamification in Tourism: Designing Memorable Experiences

Roman Egger · Paul Bulencea

sept 2015 · BoD – Books on Demand

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Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.

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Roman Egger is a professor and divisional director of eTourism at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences. He serves as an advisor to a number of national and international projects that relate to Information Technologies in Tourism and is a consultant for eTourism-development activities. He has written and co-edited fifteen books, published a number of articles in books and journals and is co-editor of the scientific Journal “Zeitschrift für Tourismuswissenschaft”. He is a member of the International Federation of Information Technology for Travel and Tourism (IFITT), ÖGAF, DGOF, DGT and AIEST.

Paul Bulencea first started to incorporate elements related to experience design and gamification within events he co-organised with WISIT (Worldwide Innovative Students in Tourism), a student association that he founded. He later explored the topic in his master thesis where he created a museum experience experiment that significantly increased the visitors' immersion, memory and satisfaction of their experience. He has presented papers about gamification in tourism at international conferences such as the World Travel Market in London and the Enter Conference in Dublin. He also delivers lectures at various universities worldwide and explores entrepreneurship with Sideview, a start-up that he co-founded.