About this ebook
The world is captivated by a startup frenzy, yet ninety percent fail in the first few years. Entrepreneurs start businesses in a daze of enthusiasm only to realize that running the business and scaling it, requires the continuous lubricant of money. The close-knit investor world is brutal with its own code and language. Entrepreneurs could spend years receiving encouragement, smiles, and handshakes but no cheques. Nothing has trained or prepared them for this world where one misstep could prove fatal for the future of their business. You could spend years wandering or pause and master this seemingly impossible task of raising timely finance.
The book demystifies the world of funding and provides actionable insights on how to prepare for it and engage with investors, in a successful and timely manner. Tips on everything from preparing oneself, planning one’s own business, crafting materials for investors and engaging with investors for long-term funding, are covered in an easy and comprehensive manner in this book. Give yourself and your business the best shot they deserve.
About the author
Nalin Singh is a life coach and business strategy consultant to corporate leaders, celebrities, and businesses. He has held several leadership positions in India, Asia, Europe and the US; in leading corporates of the world. His rich personal experience of the highs and lows of entrepreneurship provides real-world practical insights to his writing. His previous book, Reboot to Reconquer – Navigating the Afternoon of Life, similarly dealt with the challenges of midlife and ways to deal with them. He is the co-founder of Natio Cultus Consulting, which operates one of the most successful funding events, “India Fund Fest” for entrepreneurs, among other initiatives across the globe. A sought-after speaker and writer, he has worked with leaders in over 300 companies of all sizes and in various parts of the world. He also consults with governments on setting up their startup ecosystems for optimal socio economic impact and is passionate about it.
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