Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher · William L. Ury · Bruce Patton

2011 թ. մյս · Վաճառող` Penguin

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INTERNATIONAL BESTSELLER • Learn the secret to successful negotiation with this proven, step-by-step strategy—now updated and revised.

“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”—Bloomberg Businessweek

One of the key business texts of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate. Based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution, it offers readers a straightforward, universally applicable method for reaching mutually satisfying agreements—at home, in business, and with people in any situation. Read Getting to Yes to learn, step-by-step, how to

• disentangle the people from the problem
• focus on interests, not positions
• work together to find creative and fair options
• negotiate successfully with anybody at any level

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Roger Fisher is the Samuel Williston Professor of Law Emeritus and director emeritus of the Harvard Negotiation Project.

William Ury cofounded the Harvard Negotiation Project and is the award-winning author of several books on negotiation.

Bruce Patton is cofounder and Distinguished Fellow of the Harvard Negotiation Project and the author of Difficult Conversations, a New York Times bestseller.