Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation.
Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.
Professor Michael R. Czinkota is on the faculty of Georgetown University and a chaired professor of International Marketing at the University of Birmingham in the U.K
Ilkka A. Ronkainen is a Professor at the McDonough School of Business, Georgetown University.