Go With It: Embrace the Unexpected to Drive Change
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No one knows this truth better than improv expert Karen Hough. Go With It: Embrace the Unexpected to Drive Change brings you Hough’s discoveries from the front lines of innovation. She has seen how business innovators deal with dichotomy by preparing, playing, and thinking upside down. Improv troupes succeed on stage because they apply the “Yes, and” principle. Whatever the first person says, the next person affirms and adds to it. But this practice isn’t limited to onstage brilliance—corporate teams caught up in old patterns of thought and action can learn to improvise and innovate, too. Pharmaceutical scientists who know how to improvise can accelerate their fuzzy front-end work on new drugs. Technologists who are masters of going with it know how to successfully bring their breakthroughs to market. Executives who use improv techniques get their teams working and innovating together. Their stories fill this book. And they emphasize that it’s the process of listening, agreeing, and discussing an idea that’s monumentally important.
Hough shows you that anyone can learn to be more creative and innovative. It just takes flexibility, humor, and focus—that’s improv.
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Karen Hough is the founder and CEO of ImprovEdge, which helps companies transform behavior through interactive training. With a presence in five cities, ImprovEdge’s client list includes ESPN, Coach, Nationwide Insurance, Legg Mason, Cardinal Health, Novo Nordisk, and Turner Broadcasting. Karen is also a number 1 Amazon bestselling author, contributor to the Huffington Post, and recipient of the Stevie Silver International Award for Most Innovative Company of the Year 2012, as well as the Athena PowerLink Award for Outstanding Woman-Owned Business. Her second, award-winning book, Be the Best Bad Presenter Ever: Break the Rules, Make Mistakes and Win Them Over, was published in 2014 by Berrett-Koehler.
Karen’s first life was as a professional improviser and actor. She trained with Chicago’s legendary Second City, performed in more than 100 theatrical productions, and was featured on radio, TV, and film. She lived a second life as a successful executive in network engineering. Finally, she became an entrepreneur. Karen is a Certified Speaking Professional and has presented to audiences of thousands both in the United States and internationally. She is a graduate of Yale University and La Sorbonne, Paris IV.
