Going for the Gold: How to Become a World-Class Academic Fundraiser

Jeffrey L. Buller · Dianne M. Reeves

Nov. 2016 · Rowman & Littlefield

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What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Colleges and universities are such complex institutions that it is difficult for those who work in development to understand how the academic side of the institution operates and difficult for college professors and administrators to understand the technicalities and legal requirements that affect the development side of the institution. Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

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Jeffrey L. Buller is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising.

Dianne M. Reeves is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.