Google Ads 完整攻略繁中版 (2021年) - Google Ads, YouTube Ads, GDN, Google Analytics, Google Tag Manager 和 Google My Business: Google廣告完整攻略 - 初學者必備

Terrence Chung · Frankie Chan

thg 12 2020 · Kick Ads

Giới thiệu về sách điện tử này

Google Ads可以幫助你擴大業務，提高知名度或增加轉換，它可以幫助你完成很多事情，但你不能將其視為靈丹妙藥。當你清楚了解自己的獨特賣點是什麼，並確保它具有足夠的吸引力，之後就是Google Ads出場的時候！

本書把Google Ads最緊貼的Updates、Step By Step的Google廣告設置，配合5年來的經驗，希望讓你的Google Ads廣告表現發揮得最好。不論是 Google Ads Search Ad 搜尋廣告、Google Display Network 多媒體廣告、Video Ad 影片廣告、Google Shopping Ad 購物廣告，或者是 Google Analytics、Google Tag Manager或Google My Business Google我的商家，本書也一一涵蓋！我們書中見！

Kick Ads: https://www.kickads.co

Giới thiệu tác giả

- Google Premier Partner

- Generation Hong Kong Digital Marketing Trainer

- Growth Marketing Academy Digital Marketing Trainer

- HSBC Vision Go Digital Marketing Blogger

- Co-Founder of Kickads, PPC Focused Agency in Hong Kong and Malaysia

- Previously Worked in Google

- Previously worked as Regional SEM Manager in Foodpanda

- Previously worked as DIgital Marketing Manager in Honestbee

Backed up by his awe-inspiring profile as an ex-Lazadian, Googler & iProspectian, Frankie is well-known for his cutting-edge E-commerce, digital marketing skillset and experience. Through his prior experience of managing SMEs and public listed companies, Frankie takes it upon himself to be well informed of the needs of any companies regardless of their size. Ranging from SEM, Programmatic, Social to Funnel marketing, he is more than capable of delivering implementations that can live up to the expectations of enterprises that are striking for online presence.