Advanced Introduction to Consumer Behavior Analysis

Name: Advanced Introduction to Consumer Behavior Analysis
Rating: 3 (1 reviews)

Gordon Foxall

May 2017 · Edward Elgar Publishing

3.0

1 review

Ebook

160

Pages

Eligible

About this ebook

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Ratings and reviews

3.0

1 review

About the author

Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

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