Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Jay Conrad Levinson

thg 5 2007 · Được bán bởi HarperCollins

Giới thiệu về sách điện tử này

NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Xếp hạng và đánh giá

Sách hay quá! Công ty Bilico phải bổ sung ngay những kiến thức này cho nhân viên marketing để họ có thể bán được nhiều sản phẩm hàng rào ly tâm mới được

Hôm trước có được tặng quyển sách này lúc đến mua hàng rào ly tâm công ty Bilico thấy rất hay

Trước mình có sang bên công ty MAIKE SPORT mua máy tập chạy cũng được tặng quyển sách này đọc thấy rất hay.

Giới thiệu tác giả

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.