HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

Harvard Business Review · Robert B. Cialdini · Nick Morgan · Deborah Tannen

2013年3月 · Harvard Business Press

关于此电子书

The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:

• Pitch your brilliant idea—successfully
• Connect with your audience
• Establish credibility
• Inspire others to carry out your vision
• Adapt to stakeholders’ decision-making style
• Frame goals around common interests
• Build consensus and win support

作者简介

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.