Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Chkoniya, Valentina

06/2021 · IGI Global

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The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries.

The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Acerca do autor

Valentina Chkoniya received her PhD in Technical Sciences by Murmansk State Technical University, Russia, in 2003. Actually, she is a professor at the University of Aveiro, member of GOVCOPP, Portugal, and managing partner of VT Mar (company in the marketing intelligence market). Valentina Chkoniya is a highly professional and experienced professor with a deep understanding and knowledge regarding the business, based on a deep strategic perspective and building on more than 20 years of experience. Her current research interests include data analysis, decision support systems, marketing research, consumer behaviour and information technologies for retail.

[Editor]