Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry: Decision Making in the Financial Industry

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In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importance of human reaction during the economic planning process.

The Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry presents an interdisciplinary, comparative, and competitive analysis of the thought processes and planning necessary for individual and corporate economic management. This publication is an essential reference source for professionals, practitioners, and managers working in the field of finance, as well as researchers and academicians interested in an interdisciplinary approach to combine financial management, sociology, and psychology.

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Zeynep Copur, Ph.D. is a Professor in the Department of Family and Consumer Sciences, Faculty of Economics and Administrative Sciences at the Hacettepe University in Ankara, Turkey. Currently, she serves Associate Dean Position at same faculty. She had been a visiting scholar in the Department of Family, Youth and Community Sciences and the Department of Sociology and Criminology & Law at the University of Florida. Her research and teaching specialties include family resource management, family economics, consumer economics, family financial management, family relations, and family issues. As a visiting scholar at the University of Florida, she had been actively working on several research projects with Dr. Michael S. Gutter and Dr. Tanya Koropeckyj-Cox, includes a co-authored publication on the financial management practices of college students, using data drawn from college students in the United States and comparing Turkish and American university students’ attitudes and preferences regarding gender, childbearing, and family issues. She also worked as a co-investigator on a funded extension project at the University of Florida on the Economic Impact of Earned Income Tax Credit in Florida, funded by Real Sense Prosperity Campaign, SPA agreement. She has published in a variety of social science journals, including Journal of Family Issues, Journal of Comparative Family Studies, Family and Consumer Sciences Research Journal, Social Behavior and Personality: An International Journal, The Indian Journal of Social Work, Journal of Family and Economic Issues. Some of her works title are; Perception of the Adequacy of Resources with a Turkish Sample, Social Learning Opportunities and the Financial Behaviors of College Students, Exploring the Relationship between Financial Behaviors and Financial Well-Being of College Students. [Editor]

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