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PayPal has 300,000 merchants and developers as customers. The Pareto rule applies where 20% of them generate 80% of the revenue. This book's target audience is the 80% that generate only 20% of the revenue. That's an audience of 240,000 merchants and developers who we'd like to increase their ability to generate revenue.
PayPal is an easy way to deploy e-commerce for your Website. As easy as it is for a non-technical person to deploy, there are many situations where a little extra know how is needed. Instead of reading the manuals or cruising the developer boards filled with over 10,000 posts, you can read this book. It's easy-to-read and full of tips and techniques that can be applied immediately. If you want to make more money with PayPal, this is the place to start.
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