You, Inc.: The Art of Selling Yourself
Mar 2007 · Sold by Balance
4.6star
5 reviews
Ebook
336
Pages
family_home
Eligible
info
About this ebook
In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Ratings and reviews
4.6
5 reviews
A Google user
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February 22, 2016
Believe you are amazing! Great self builder upper.
Andrew Smith
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December 3, 2022
Great and interesting read.
About the author
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
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