Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

Andrew Sherman

кас 2011 · Прадавец: AMACOM

Пра гэту электронную кнігу

Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to remain competitive and experience continual growth.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise.

Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. You’ll learn how to:

• implement IP-driven growth and licensing strategies,
• foster a culture of innovation,
• turn research and development into revenue,
• and maximize your company’s profits.

Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.

Звесткі пра аўтара

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z.