Health Communication: Strategies and Skills for a New Era: .

Claudia Parvanta · Sarah Bass

Aug 2018 · Jones & Bartlett Learning

About this eBook

Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication. Health Communication: Strategies and Skills for a New Era provides a practical process model for developing a health communication intervention. The book also explores exposure to media and how it shapes our conceptions of health and illness. Using a community-based health communication approach, the book covers a broad base of information from communication and health behavior theory, community-based program planning, and social marketing constructs to provide students with the keys to develop effective and culturally appropriate health communication. Explores media representations and consumption of health information and audiences defined by demographic and cultural factors Offers examples and features that are geared to smaller scale projects, (e.g., school based, community based, and health center based projects) Presents current, practical methods for the use of digital and interactive media in health communication interventions Includes coverage of health disparities, women’s health, and health literacy Covers worksite health, school health, and healthcare—representing key industries where health communication skills are in demand Health Communication: Strategies and Skills for a New Era is ideally suited for one of three Health Foundations courses recommended by ASPPH and the League of Innovation in the Community College as part of their Framing the Future effort. To learn more about the Health Foundations Series, go to http://jblhealthfoundations.com. © 2020 | 324 pages

About the author

Associate Professor of Public Health, Temple University, Philadelphia, Pennsylvania