Heat and Light: Advice for the Next Generation of Journalists

Mike Wallace · Beth Knobel

лип. 2010 р. · Продавець: Crown

Про цю електронну книгу

In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists.  Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
 
·        balancing drama and information (‘heat’ vs. ‘light’)
·        generating and evaluating story ideas
·        the secrets to crafting good ledes
·        creating strong packages for the internet, tv, and radio
·        the specific requirements of writing for print and broadcast
·        the art of the interview
 
Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.
 
Includes an extensive "reporter’s toolbox" of checklists, techniques, and resources

Про автора

MIKE WALLACE has won nearly every prize a television journalist can, including twenty-one Emmys and three Peabodys, most of them for his work on CBS News’s 60 Minutes.
 
BETH KNOBEL, currently teaching journalism at Fordham University, spent twenty years as a producer and reporter, including a seven-year stint as Moscow bureau chief for CBS News.