How to Do Media and Cultural Studies: Edition 2

Jane Stokes

nov 2012 · SAGE

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The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters.

Now 20% bigger, new features include:

• Brand new chapters on the how and why of researching media and culture

• All new case studies spotlighting the international media landscape

• Online readings showing how methods get used in real research

• Essential new material on ethnography, digital content analysis, online surveys and researching blogs.

Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.

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Jane Stokes is currently Senior Lecturer in Media Studies at the University of East London and has taught at the University of Kent at Canterbury, London South Bank University and London Metropolitan University. Jane’s interest in the media can be traced back to her days working on the student television station while studying English Literature at Sussex University. She has an MA in Film and Television Studies from the University of Westminster where Jane began teaching Media Studies in 1984. She moved to Los Angeles in 1989 to study for a PhD in Communication Theory and Research at the Annenberg School of Communication, USC. Jane has made research methods a teaching specialism, blending American and European approaches to communication, media and cultural studies.