How to Get on Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting
Michelle Glogovac
Feb 2024 · McGraw Hill Professional
Ebook
240
Pages
family_home
Eligible
info
About this ebook
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business—all for little to no cost
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.”
Michelle Glogovac, aka The Podcast MatchmakerTM, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:
● Create unique speaking topics without being generic
● Define your ideal audience
● Design branded media kits
● Establish your expertise and knowledge
● Share yourself freely without resorting to sales tactics
● Tell compelling stories
● Repurpose your interviews into evergreen marketing content
● Turn every interview into a valuable business opportunity
There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how.
With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or “podcast guesting.”
Michelle Glogovac, aka The Podcast MatchmakerTM, knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to:
● Create unique speaking topics without being generic
● Define your ideal audience
● Design branded media kits
● Establish your expertise and knowledge
● Share yourself freely without resorting to sales tactics
● Tell compelling stories
● Repurpose your interviews into evergreen marketing content
● Turn every interview into a valuable business opportunity
There are more than two-million podcasts, out of which 500,000 host expert guests—a huge opportunity for leveraging a free and robust marketing tool—if you have the know-how.
With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
About the author
Michelle Glogovac, aka the Podcast MatchmakerTM, is an award-winning podcast publicist and host of the My Simplified Life podcast. She matches her clients with the perfect podcast hosts and teaches them how to share their story, vision, and expertise in ways that generate new business opportunities. Michelle speaks on a variety of topics, including PR, entrepreneurship, and life lessons and has interviewed and worked with Emmy Award winners, international bestselling authors, advocates and activists, and many other individuals. She is the founder and CEO of The MLG Collective®, podcast public relations agency.
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