Philippe Brasseur is a "cultivator of ideas". After a career in advertising, organising events and youth publishing, since 2002 he has been a consultant and trainer in creativity and mental flexibility. He has written and illustrated several books on creativity (most recently Genie Toi-meme!, Casterman), as well as children's books. He opened the "Creativita" centre near Brussels, where he lives with his wife and their 4 children.