How to Write and Give a Speech: A Practical Guide for Anyone Who Has to Make Every Word Count

· Macmillan + ORM
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With more than 65,000 copies sold in two editions and recommended by Forbes and U.S. News & World Report,this newly updated how to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun.

Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor.

Topics include:

- Assessing your audience
- Researching your subject-and deciding what to leave out
- Keeping it simple
- Using imagery, quotations, repetition, and humor
- Special-occasion speeches
- Speaking to international audiences
- Using Power Point and other visual aids
- And many more

Updated to include new examples and the latest technology, as well as a section on social media, this is a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

作者简介

JOAN DETZ is also the author of Can You Say a Few Words? and It's Not What You Say, It's How You Say It. She coaches executives, offers media training, and conducts presentation skills workshops for major organizations around the world. A popular presenter at professional conferences, she also teaches seminars in public speaking and speechwriting. She lives in Lancaster County, Pennsylvania.

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