INTELLECTUAL PROPERTY RIGHTS

NEERAJ PANDEY · KHUSHDEEP DHARNI

jul 2014 · PHI Learning Pvt. Ltd.

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Creations of mind can vary in its form—from a brilliant thought to a gizmo gadget to a popular fiction—all come under the legal term called Intellectual Property. In the world of upheaval technology, where information on anything and everything is freely available and accessible, guarding these intellectual properties legally becomes a prerequisite. This book comprehensively discusses how to manage and secure the intellectual property and the legal norms associated with it. The book begins with introducing the concepts related to Intellectual Property and the WTO Agreement. The following chapters explain various types of Intellectual Property Rights such as Patents, Copyrights, Trade Marks, Industrial Designs, Integrated Circuits, and Geographical Indications. These chapters also provide in-depth and detailed insight on regulations and procedures for protection of Intellectual Property Rights. The book further explicates the creation of Intellectual Property and spells out the conceptual framework for creativity and innovation. Management of Intellectual Property is as important as its creation, and therefore the concluding chapters describe the activities for management and commercialization of Intellectual Property Rights, and the emerging issues surrounding them. Two separate cases have been added at the end of the book, to provide an analytical insight of the subject to the students. The book is meant for the undergraduate and postgraduate students of management and technology. Besides, the book can be useful for the undergraduate students of law as a ready reference.

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NEERAJ PANDEY is an Associate Professor at National Institute of Industrial Engineering (NITIE), Mumbai. He has more than thirteen years of academic and industrial experience. He is actively involved in teaching, research, training and consultancy and has been awarded with 'International Award for Excellence in the World Universities field' by Journal of the World Universities Forum, USA. He is also a Visiting Faculty at IIM Ahmedabad and IIT Bombay, and his research interests include Pricing, IPR Management and Digital Marketing.|KHUSHDEEP DHARNI is working as an Associate Professor (Business Management) at School of Business Studies, Punjab Agricultural University, Ludhiana. He has about 15 years of experience in teaching and research, and has published more than 30 research papers in International and National Journals. He has participated and contributed papers in more than 40 International and National Conferences, and has guided many research scholars. His research interests include Strategic Management, Information Management, IPR Management, Measurement and Reporting of Intangibles, and Supply Chain Management.