Imagining Marketing: Art, Aesthetics and the Avant-Garde

Stephen Brown · Anthony Patterson

ก.พ. 2001 · Routledge

เกี่ยวกับ eBook เล่มนี้

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

เกี่ยวกับผู้แต่ง

Stephen Brown, Anthony Patterson