Implementation Strategies of Business Model Innovations within Established Firms
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Existing literature in this field is highly fragmented. Therefore it is difficult for practitioners and researchers to get an understanding. This research connected a comprehensive literature review with empirical insights from case studies to enhance the academic know-how in this field. This combination aimed to lead to a better understanding and should make the theory more applicable. Consequently, the goal was to facilitate business model implementation in order to be more often used by practitioners as innovation tool.
The findings from the research disclosed that all analyzed companies used often the same core strategies in their transition process. These strategies were used implicitly and advanced the companies' implementation process significantly. The results identified parallels between the literature and the case studies, which permitted a more generalized explanation of the insights and supported the study's external validity.
