Influence at Work: Capture attention, connect with others, convince people to act

Steve J. Martin

Okt 2024 · Dijual oleh Simon and Schuster

Tentang eBook ini

From the New York Times bestselling author on the psychology of persuasion: a brilliant new guide to improving your influence at work—and beyond.

To be successful at work you also need to be influential at work.

And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics and company policy. But the unspoken rules too. The rules people rarely talk about, but that frequently have an out-sized impact on who and what gets listened to and done, and who and what gets ignored. Recognising and navigating these rules of influence is crucial to your persuasive success.

Influence at Work shows you what these rules are and how to effectively deploy them to command attention; connect with others; win over the sceptics; sway the undecided; and motivate people to act.

The result is a new guide to an age-old subject: what influence is, why it matters, and how to use it wisely and ethically.

Tentang pengarang

Steve Martin is faculty director of behavioral science at Columbia Business School and co-author of several international bestsellers, including Yes! 50 Secrets from the Science of Persuasion—a New York Times, Wall Street Journal, and Business Week bestseller published by Free Press—and Messengers: Who We Listen To, Who We Don't, and Why (PublicAffairs). He is also chair of the Global Association of Applied Behavioural Scientists.