Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

Jason Miles‏

أكتوبر 2013 · McGraw Hill Professional

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CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.

Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:

• CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
• IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
• DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
• LAUNCH A NEW PRODUCT
• CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
• TRACK AND MEASURE YOUR EFFORTS

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JASON G. MILES is the author of Pinterest Power and cofounder and marketer at Liberty Jane Clothing. He is also the vice president for advancement at NorthwestUniversity, where he is responsible for enrollment marketing, branding, alumni relations, and fund-raising.